[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.profer.cz\/fast-fashion\/#Article","mainEntityOfPage":"https:\/\/www.profer.cz\/fast-fashion\/","headline":"Fast fashion","name":"Fast fashion","description":"I kdy\u017e zrovna \u017e\u00e1dn\u00e9 nov\u00e9 oble\u010den\u00ed nepot\u0159ebujeme a sk\u0159\u00ed\u0148 m\u00e1me plnou k\u00a0prasknut\u00ed, nakupujeme ve slev\u00e1ch. V\u00a0obchod\u011b naraz\u00edme na tri\u010dko nebo na \u0161aty za p\u00e1r korun, a tak si je koup\u00edme. Mnohdy se st\u00e1v\u00e1, \u017ee nov\u00e9 kousky vis\u00ed nepou\u017eit\u00e9 ve sk\u0159\u00edni i s\u00a0p\u016fvodn\u00ed neodst\u0159i\u017eenou cedulkou. Pro\u010d se tomu tak d\u011bje? Pojem fast fashion \u010desky rychl\u00e1 m\u00f3da...","datePublished":"2019-06-12","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.profer.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.profer.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/831abbcc684823965c5caa39ae4561083127c8aedfe9e524c6cecc176998c733?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"profer.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.profer.cz\/wp-content\/uploads\/img_a348648_w2793_t1563615296.jpg","url":"https:\/\/www.profer.cz\/wp-content\/uploads\/img_a348648_w2793_t1563615296.jpg","height":0,"width":0},"url":"https:\/\/www.profer.cz\/fast-fashion\/","wordCount":465,"articleBody":"I kdy\u017e zrovna \u017e\u00e1dn\u00e9 nov\u00e9 oble\u010den\u00ed nepot\u0159ebujeme a sk\u0159\u00ed\u0148 m\u00e1me plnou k\u00a0prasknut\u00ed, nakupujeme ve slev\u00e1ch. V\u00a0obchod\u011b naraz\u00edme na tri\u010dko nebo na \u0161aty za p\u00e1r korun, a tak si je koup\u00edme. Mnohdy se st\u00e1v\u00e1, \u017ee nov\u00e9 kousky vis\u00ed nepou\u017eit\u00e9 ve sk\u0159\u00edni i s\u00a0p\u016fvodn\u00ed neodst\u0159i\u017eenou cedulkou. Pro\u010d se tomu tak d\u011bje?\tPojem fast fashion \u010desky rychl\u00e1 m\u00f3da je m\u00f3da, kter\u00e1 je levn\u00e1 a dostupn\u00e1. Neust\u00e1l\u00e9 nasklad\u0148ov\u00e1n\u00ed nov\u00e9ho zbo\u017e\u00ed vyvol\u00e1v\u00e1 ve spot\u0159ebitel\u00edch pocit, \u017ee mus\u00ed rychle nakoupit n\u011bco nov\u00e9ho. Jeliko\u017e m\u00f3dn\u00ed zna\u010dky vytvo\u0159\u00ed des\u00edtky mini kolekc\u00ed ro\u010dn\u011b, nem\u00e1me v\u00a0obchod\u011b ani moc \u010dasu na rozmy\u0161len\u00ed, zda si dan\u00fd kousek koupit nebo ne, proto\u017ee p\u0159\u00ed\u0161t\u011b u\u017e by nemusel b\u00fdt k\u00a0m\u00e1n\u00ed. Pokud k\u00a0tomu p\u0159id\u00e1me slevu m\u016f\u017eeme s\u00a0nads\u00e1zkou v\u00a0n\u011bkter\u00fdch p\u0159\u00edpadech mluvit o n\u00e1kupn\u00ed m\u00e1nii. N\u00e1kup hromady oble\u010den\u00ed, kter\u00e9 vlastn\u011b ani jednou neoble\u010deme, za super n\u00edzk\u00e9 ceny, je p\u0159ece bezva v\u011bc.\tToto zp\u016fsobuje ji\u017e zm\u00edn\u011bn\u00e9 sk\u0159\u00edn\u011b narvan\u00e9 k\u00a0prasknut\u00ed. A r\u00e1no, kdy\u017e p\u0159ed onou sk\u0159\u00edn\u00ed stoj\u00edme a vyb\u00edr\u00e1me co na sebe, v\u00a0podstat\u011b zji\u0161\u0165ujeme, \u017ee nic uch\u00e1zej\u00edc\u00edho nem\u00e1me. Tato \u201edepka\u201c n\u00e1s do\u017eene zase do obchodu a zase k\u00a0n\u00e1kupu dal\u0161\u00edho levn\u00e9ho oble\u010den\u00ed. A koloto\u010d za\u010d\u00edn\u00e1.\t\tObrovsk\u00e9 textiln\u00ed firmy maj\u00ed nadprodukci od\u011bv\u016f a na sklad\u011b jim le\u017e\u00ed mnoho tun textilu \u2013 neprodan\u00e9ho zbo\u017e\u00ed. Proto se sna\u017e\u00ed p\u0159ebytky prodat za n\u00edzk\u00e9 ceny, se kter\u00fdmi se v\u00a0obchodech setk\u00e1v\u00e1me. A lid\u00e9 po cel\u00e9m sv\u011bt\u011b oble\u010den\u00ed ve slev\u00e1ch nakupuj\u00ed ve velk\u00e9m. Ale i p\u0159esto p\u0159epln\u011bnost sklad\u016f p\u0159etrv\u00e1v\u00e1. Co se d\u011bje z\u00a0nadbyte\u010dn\u00fdm mno\u017estv\u00ed si m\u016f\u017eeme jen dom\u00fd\u0161let. Firmy tvrd\u00ed, \u017ee \u010d\u00e1st prodaj\u00ed ve slev\u00e1ch a \u010d\u00e1st poskytnou charit\u011b. Av\u0161ak toto se net\u00fdk\u00e1 luxusn\u00edch zna\u010dek, kter\u00e9 by darov\u00e1n\u00edm ztratili na exkluzivit\u011b zna\u010dky. Luxusn\u00ed zna\u010dkov\u00e9 obchody neprodan\u00e9 od\u011bvy sp\u00e1l\u00ed. \tJak by se dalo nadprodukci od\u011bvn\u00edho pr\u016fmyslu a v\u0161em probl\u00e9m\u016fm, kter\u00e9 z\u00a0n\u00ed plynou p\u0159edej\u00edt? Spot\u0159ebitel\u00e9 by si m\u011bli n\u00e1kup dob\u0159e promyslet a kupovat hlavn\u011b kvalitn\u00ed od\u011bvy, kter\u00e9 vydr\u017e\u00ed dlouho. \u0158e\u0161en\u00edm je n\u00e1vrat ke zvyk\u016fm na\u0161ich babi\u010dek \u2013 k v\u011bcem se chovat s\u00a0\u00factou a starat se o n\u011b tak, aby n\u00e1m co nejd\u00e9le vydr\u017eeli. A to neplat\u00ed pouze o oble\u010den\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fast fashion","item":"https:\/\/www.profer.cz\/fast-fashion\/#breadcrumbitem"}]}]